Home » Copy Righter by Ian Atkinson
Copy Righter Ian Atkinson

Copy Righter

Ian Atkinson

Published April 22nd 2014
ISBN : 9781907794148
Paperback
224 pages
Enter the sum

 About the Book 

The written word is making a comeback! For years we have been told the world is becoming more “visual”. That everyone has a shorter attention span. That a picture “speaks a thousand words”. But look at social media. Blogs. Tweets. Reader’s comments.MoreThe written word is making a comeback! For years we have been told the world is becoming more “visual”. That everyone has a shorter attention span. That a picture “speaks a thousand words”. But look at social media. Blogs. Tweets. Reader’s comments. Peer reviews. People are starting to read again! Books on Kindle, magazines on the iPad. Advertising on more places than there are places. There’s never been a better time to discover how to influence people using nothing more than the words on a page or screen. This book will show you how. An invaluable, modern guide to copywriting, it reveals how anyone can learn to write for business in a way that is brand-literate, media-savvy, utterly engaging…and irresistibly persuasive.